Privacy Policy

1. Information We Collect

1.1 Information You Provide

We collect information you provide directly to us, such as when you create an account, purchase a subscription, contact support, or use the API.

• Name and email address.
• Account credentials and authentication-related information.
• Billing and subscription information handled through our payment providers.
• Communications you send to us, including support requests and feedback.

1.2 Information Collected Automatically

When you use the Services, we may automatically collect certain technical and usage information to operate, secure, and improve the platform.

• IP address and approximate geolocation derived from IP.
• Browser type, device type, operating system, and basic request metadata.
• Usage information such as account activity, API requests, and feature interactions.
• Logs used for reliability, fraud prevention, debugging, and security monitoring.

1.3 Uploaded Images and Output Files

When you upload images to use the Services, we process those files to generate the outputs you request.

• You retain ownership of your uploaded images and generated outputs.
• We do not use your uploaded images for model training by default.
• We only use uploaded images for model training if you explicitly enable “AI Training Data” in your account settings at backgrounderase.com/account.

2. How We Use Information

We use information for the following purposes:

2.1 To Provide the Services

• Process uploaded images and return background removal results.
• Create and manage accounts.
• Authenticate users and secure access to the Services.
• Provide customer support and respond to questions.
• Manage subscriptions, billing, and account administration.

2.2 To Maintain and Improve the Services

• Monitor performance, uptime, reliability, and product quality.
• Debug issues and improve workflows, features, and infrastructure.
• Analyze aggregate usage trends to better understand how the Services are used.

2.3 To Protect the Services and Users

• Detect, prevent, and investigate fraud, abuse, misuse, and security incidents.
• Enforce our terms, policies, and contractual commitments.
• Protect the rights, safety, and security of Prama, our users, and third parties.

2.4 To Comply With Law

We may use and retain information as needed to comply with applicable law, lawful requests, court orders, tax obligations, and other legal requirements.

2.5 For Model Training Only If You Opt In

We do not use your uploaded images to train, fine-tune, validate, or improve our models unless you explicitly choose to allow that by turning on “AI Training Data” in your account settings.

3. How We Share Information

We do not sell your personal information for money. We share information only in the limited circumstances described below.

3.1 Service Providers

We may share information with trusted vendors and service providers that help us operate the Services, such as providers that support payments, authentication, cloud infrastructure, analytics, customer support, and security.

• Stripe, for payment processing and billing support.
• Firebase and related infrastructure providers, for authentication and application support.

3.2 Legal, Security, and Safety Reasons

We may disclose information if we reasonably believe doing so is necessary to:

• comply with law or a valid legal process;
• protect our rights, users, systems, or property;
• investigate fraud, abuse, or security incidents; or
• respond to emergencies involving safety or illegal activity.

3.3 Business Transfers

If Prama is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, information may be transferred as part of that transaction, subject to applicable confidentiality and legal obligations.

3.4 Aggregated or De-Identified Information

We may use and share aggregated or de-identified information that does not reasonably identify you for analytics, research, service improvement, and business reporting.

4. Your Choices and Controls

4.1 AI Training Data Setting

Model training is opt-in. If you do nothing, your uploaded images are not used for training.

You can enable or disable this setting by navigating to backgrounderase.com/account and managing “AI Training Data”.

4.2 Account Information

You can access and update certain account information through your account settings.

4.3 Account Deletion

You may request deletion of your account using the tools we provide or by contacting us. We may retain limited information where required for legal, security, fraud prevention, tax, or recordkeeping purposes.

4.4 Marketing and Cookies

Depending on your location, you may have choices about analytics cookies, advertising cookies, or marketing communications. Browser settings and applicable consent tools may also let you control certain tracking technologies.

5. Data Retention

5.1 Account and Billing Information

We retain account, subscription, billing, and support information for as long as needed to provide the Services, maintain business records, comply with law, resolve disputes, and enforce our agreements.

5.2 Uploaded Images

We do not retain uploaded images long term by default.

Unless you explicitly opt in to “AI Training Data”, uploaded images are retained for no more than 24 hours for security, abuse prevention, operational reliability, and troubleshooting.

After that period, images are deleted from our standard processing systems, except where longer retention is required by law or reasonably necessary to investigate abuse, protect the Services, or enforce our agreements.

5.3 If You Opt In to AI Training Data

If you enable “AI Training Data”, the images covered by that setting may be retained and used for model development, evaluation, improvement, and training. In that case, retention may be longer than 24 hours as reasonably necessary for those purposes, unless otherwise stated in a separate written agreement.

5.4 Operational and Security Logs

We retain logs and related operational records for as long as reasonably necessary for security, fraud prevention, service reliability, troubleshooting, legal compliance, and internal recordkeeping.

6. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information and uploaded content.

These measures may include protections for data in transit, access controls, logging, monitoring, and security reviews appropriate to the nature of the Services. No system is perfectly secure, and we cannot guarantee absolute security.

You are responsible for safeguarding your account credentials, API keys, and systems that connect to our Services. If you believe your account or API key has been compromised, please contact us promptly.

7. Cookies and Similar Technologies

We and our service providers may use cookies, local storage, pixels, and similar technologies to operate the Services, remember preferences, understand usage, and improve functionality.

7.1 Types of Technologies We May Use

• Essential technologies used for authentication, security, and core functionality.
• Performance and analytics technologies used to understand product usage and improve the Services.
• Advertising or measurement technologies used to understand campaign performance or deliver relevant marketing, where permitted.

7.2 Your Choices

You may be able to control certain cookies and similar technologies through your browser settings, device settings, or consent tools presented on the Site. Disabling some technologies may affect functionality.

8. International Users and Cross-Border Transfers

We may process and store information in the United States and other countries where we or our service providers operate. Those countries may have data protection laws that differ from those in your jurisdiction.

Where required, we use appropriate safeguards for cross-border data transfers, such as contractual protections and vendor commitments designed to protect personal information.

9. Regional Privacy Rights

Depending on where you live, you may have legal rights regarding your personal information, such as rights to access, correct, delete, or restrict certain processing, or to object to certain uses of data.

Where applicable, residents of certain jurisdictions, including the EEA, UK, and California, may also have rights related to portability, consent withdrawal, and certain disclosures about data practices.

To exercise applicable privacy rights, contact us at [email protected]. We may need to verify your identity before processing your request.

10. Children’s Privacy

The Services are not directed to children under 18, and we do not knowingly collect personal information from children under 18.

If you believe a child has provided personal information to us, please contact us at [email protected], and we will take appropriate steps consistent with applicable law.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Services, legal requirements, or data practices.

If we make material changes, we may provide notice through the Site, by email, or through other appropriate means. The “Last Updated” date at the top of this page indicates when this Privacy Policy was most recently revised.

12. Contact Us

If you have questions about this Privacy Policy, our data practices, or your privacy rights, please contact us at:

• Email: [email protected]